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[Chinese shoes Network - brand observation] Beaverton, Oregon, Nike Inc. (hereinafter referred to as "Nike") office, the former Tour de France, "seven-time champions" Armstrong's picture was removed from the wall. posted on this wall collage of dozens of athletes, they are different times for the Nike endorsement star. Just a month ago, has been to support Armstrong's sponsor Nike decisively with him draw the line, officially announced the lifting of the sponsorship contract. A book of evidence the United States Anti-Doping Agency (USADA) announced recently, allegations comeback fight cancer after 7 wins Tour de France champion Lance Armstrong of doping abuse, at the same time, the agency denied the Armstrong since 1998 All title and banned for its implementation. sporting goods giant Nike endorsement contract a lot of stars, which also makes it had to bear the negative news from the endorsement of the troubled star. Nike bring trouble to include frequent derailment Tiger & middot; Woods sex scandal caught Kobe & middot; Bryant and Ben & middot; Cheap air jordan 12 for sale online free shipping Roethlisberger, and indecent words and deeds beneath Pennsylvania State University football teams. Even so, Nike chose to stand with them, it's the bottom line: private life is your thing, but when you are wearing Nike clothing, please observe the rules of the sport. The bottom line violation of Nike athletes will be ruthless abandon, such as the beginning of this century, Nike gave up tested positive for doping in track and field star Marian & middot; Jones, baseball player Jason & middot; good Dalby (Jason Giambi) in recognition After using steroids, Nike refused to join hands with him. more celebrity endorsements to spread the risk? In order to reduce the embarrassment caused scandal celebrity endorsement, some big brands take more celebrity endorsements way to spread the risks. For example, Pepsi has invited to Nicholas Tse, Sammi Cheng, Aaron Kwok, Louis Koo, Faye Wong, rain, Beckham, Ronaldinho, Roberto Carlos and the like. "select number of celebrity endorsements, indeed can spread the risk to some extent, in effect." Adfaith ???? manage Retro jordans for sale ment consultant, told reporters that a number of stars at the same time or different times words, can strengthen the brand position and influence maintain brand vitality and attractiveness, but also differences in the use of different stars different product lines support sub-brand. For example, Nike sports products generally by the famous athlete endorsement, leisure series may endorsement by the Civic star non-athletes. However, "more celebrity endorsements can be described as double-edged sword", Professor of International Business Administration, Shanghai University of Finance and Economics Department of Marketing Chao steel orders, enterprises can make use of a number of star's influence grew rapidly, and once the individual spokesperson situation occurs, others can continue to serve as the representative of the brand image, to spread the risk, but also lead to not enough focus on brand image, distinctive. innovative products to reduce dependence Nike is one more brand spokesperson, of course, one of its star of negative news by upsetting the cheap jordans for sale mens brand, but now for Armstrong's "down", Nike has been like the past so tangled and worried, because The company's marketing reliance on superstar has been greatly weakened. In the past three years, Nike's advertising budget spent on traditional media declined by 40%, despite a record of its marketing budget in 2011 reached $ 2.4 billion. Company Advertising Age survey data show that Nike reached $ 800 million in 2010, non-traditional marketing budget, the proportion of total marketing budget in the United States ranked first in the advertiser. Nike found its core audience - young man moved from the television on the Internet, so hope can occur and customer relationship through innovative products directly, engaged in among their lives, control of their data, their grasp needs more effectively influence them. If you put the lid slightly larger than an adult thumb chip into a special Nike running shoes, this kind is called Nike + classic product that can track the movement you include time, distance and energy consumption and other data, including and Cheap air jordan 12 ovo encourage you to transfer the data to nikeplus.com above, where you can get some suggestions for training, but also with friends to share their income. Michael era, Nike in order to attract more attention, and only in the US Super Bowl (Super Bowl) game, then have a maximum of over 200 million people / day attention, and now every day can easily achieve this Magnitude. While no financial details about Nike + but some foreign analysts say, Nike + increase the number of members by 55 per cent in 2011, while its running business up to 30% revenue growth, to $ 2.8 billion, Nike + contributed. "more celebrity endorsements is to deliver the brand values ??through personal influence at the same time generate the target customer 'pull' and direct way to reach consumers more of a direct 'thrust'," Yang Jianxin think, Marketing of the two different directions in nature, but accurate, interactive, cost advantages are not available in the traditional market. more "sticky" than the star increase digital marketing is another advertising giant Procter & Gamble cheap jordan shoes for men to get rid of in the new media era "Star addiction," the latest strategy. In recent years, Procter & Gamble gradually realized in the search engines, social networks and other precision marketing platform, for different markets can be used to promote the combination of different, more cost-effective delivery of advertising, which previously P & G's advertising costs are mostly used in the celebrity endorsements to master of traditional media. "fundamental transformation of P & G's marketing approach will make it to reduce investment in the field of traditional media in favor of the creation of more personalized for each consumer." P & G's global marketing and brand building officer Marc Pritchard also had media said. "Of course endorser also will be part of the huge marketing budgets of these large FMCG companies, after all, as the TV ads with celebrity endorsements marketing approach for a mass consumer brand or its necessity, but they are in the company's marketing plan dominated the era is over. "Foreign Economic and Trade University, Associate Pro Cheap air jordans for sale fessor, Department of Marketing ?????? said. (Chinese shoes Network - the most authoritative and most professional Footwear News)Y-3 in the spring and summer of this year with the classic Reebok Instapump Fury as the prototype and create Kohna quickly become mighty shoes in the popular star family. This pair of red color for the winter 2015 quarter Y-3 recently brought in the material, the continuation of the post contract has made comfortable neoprene avant-garde sense, with black tone, with red contrast embellishment in the front bottom and heel respectively, and then grey suede Raben collocation and black and white three bar pattern for details. As for whether you can raise the fans' desire to buy, please wait and see. Currently, the shoes have been on the , Trè, s, Bien online sale, priced at 250 euros. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for t Retro jordans for sale he team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes Nike SB Dunk camouflage silver foil, Low Premium new color white Y-3 Qasa High full wave white color design Comments on a Nike SB Dunk camouflage silver foil, Low Premium a new color: white Y-3 Qasa High full wave white color design Japanese brand BEDWIN & THE HEARTBREAKERS with the old shoe manufacturer Danner teamed up to build a climbing boots, extremely suitable for cold and wet weather in autumn and winter. This wave of Portland type Dave shoes brand re covered with plush suede, and then use the same color leather lining is to create a classic style, durable metal lace holes, crepe sole and embossed logo details improve the overall design of shoes. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- cheap jordans online every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 Retro Running Shoes American style shoes! Dickies CONSTRUCT x Broken Homme 2015 joint footwear series to camouflage decorative classic, atmos, x, Timberland, 6", Boot, "Camo" joint shoes comments on : an American shoe style! Dickies CONSTRUCT x Broken Homme 2015 joint footwear series next: to camouflage decorative classic, atmos x Timberland 6" Boot "Camo" joint shoescontinues Jordan Brand Premium series consistent luxury, Air Jordan 5 Premium will be released on July this year, and in recent days out of its massive physical map. the whole pair of shoes can be descr cheap jordans for sale ibed as solid, but it's on sale in the summer, and I don't know how many people will buy it shoes information: Air Jordan 5 Premium color: Black/Black release date: July 2017 price: $400 APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! 's recent hot Taobao 2017 festival was held at the Hangzhou International Expo Center, so Xiao Bian went to join in the fun yesterday. After entering the venue and taking the escalator to check the tickets on the third floor, we arrived at the pavilion of the festival. every one to enter the venue friends will get a "strange city code" and one day "panorama programme", which contains the performance and exhibition activities list, map and 108 stores to participate in the exhibition card map. after roughly turning the meeting, we came to HANZI PRODUCT. The owner was Luo Dehan, the first Chinese custom sneaker, known as "flying man"". According to Luo cheap foamposites himself introduced, he was very high school shoes, during the university tried to integrate their art into the shoes culture, produced the first pair of shoes, from then began the custom shoes division career. and our first meeting between get and man is in Nanjing, get's first Nanjing shoe show. After that, the man also settled in the get community, and set up a custom shoes topic for everyone to communicate together. this time into the HANZI exhibition area, surrounded by paved, "addicted to shoes, such as life" breath. There are also many "shoes" elements in the exhibition, such as hats, fans and so on, which strongly reflects his own love for shoes. The Pavilion displays many of his works, and we enjoy them together. this comes from the HANZI PRODUCT rainbow series. Nike, Air, Foamposite and One are chosen as the basis for jet printing to create the effect of rainbow spraying. This is based on Nike Roshe One black shoes modelled on the shoe body plus 350 Yeezy V2's iconic "touch of orange", transformed into a double Nike version of Yeezy, realizes the combination of Nike and Adidas, creative. AJ6, the flying man, draped it with an American flag. The uppers are covered in blue, with red and white stripes on their shoes, and the upper ones are decorated with five pointed stars. The whole is presented in the form of an American flag, and the little ones are first associated with the captain of the United states. and a pair of AJ6 as templates and shoes designed, shoes as a whole to create an old steel effect, and decorated with purple, perfect fit Transformers theme. Luo de Haan adept in the theme of this series of transformation of shoes, in addition to Transformers, but also useful for Superman, "Beijing time on July 17th, the ball Gelangzuo Bauer continued strong performance, universal data easily scored 16 points and 10 assists and 4 rebounds and 0 turnovers, once again led the Lakers Summer League victory. However, more notable is that the shoes at the foot of the ball brother, this time changed to Air Jordan 31 Low, so far, the ball brother has worn several major brands of shoes. , let's take a look at the ball brother, in addition to previous feet on their own brand shoes, played two games, and then the four games are wearing which shoes, chop down what kind of data?. 7 13, Nike, Kobe, A.D., 36 points, 8 boards, 11 assists, 5 steals, 2 blocks, July 14th; Adidas Harden LS; Night Life; 16 points, 10 boards, 12 assists, 5 steals, 2 blocks, 7 turnovers, 7 16, Under, Armour, Curry 4, 14 points, 9 boards, 7 assists, 1 steals, 7 17, Air, Jordan 31, Low, 16 points, 4 boards, 10 assists, 0 turnovers, followed by tomorrow's Premier League summer series, where the Lakers will face the Blazers and who will be playing in the game? finally brought everyone a parody of the emperor's shoe trick. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! Remember earlier knife beheaded fried Yeezy's little brother? looks Meiqingmuxiu lad, but the shoe is extremely cruel, my God, he's just the "chainsaw" shoe killer of the shoe class"! scared the baby, ~~ , come on and see what hideous behavior he has done to his sneakers"! is the first use of "chemical weapons", should be frozen in liquid nitrogen, to Yeezy, and then stabbed with an axe. , but it looks like the quality of Yeezy is pretty good. It's been a long toss. friend, why do you abuse sneakers? Casual knife, breaking a pair of shoes, regardless of the shoes and feelings, in this harmonious society, the life of shoes repeatedly threatened. 's good sneakers turned into slippers, The rest of is also used as a mask. Isn't it really toxic, ~~? lost tongue AJ1 did not escape, became a mask this... listen, who's crying, ? In addition to killing his shoes with knives, used food to smear all kinds of pure white clean shoes! , for example, with rainbow sugar stained Yeezy 350v2 boost white horse seems to work okay? contaminated NMD R1 " triple white" poor NMD, coke with it, final effect Ultra tainted by burgers 〉





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